What i Have learnt from audience feedback

After doing some audience research in order to find out if people appreciated the trailer and print products that both Manny and myself made i found that there were quite a few improvements that could have been made to the trailer in order to make it better.
I found that people couldn't here some of the sound clearly, for instance the scene where i am standing at the top of the stairs, i think i am too far away from the camera and this is the reason that people can;t here that part of the dialogue clearly enough. We could have used sound booth more to bump up the volume of some of the quieter sound that people found hard to hear. Although many people found that the voice overs were very clear and that they cleared up what the narrative was a lot of the time and definitely gave the plot shown by the trailer a sense of direction. Overall many thought it was a decent trailer and that they would go and see the film because the suspense attracted them and they were eager to see the ending which is what we wanted when we were making it.
I think there was a slight lack of narrative in the trailer, and this was down to us not planning well enough ahead and we didn't give ourselves enough time to shoot enough footage to establish the narrative well, this is the reason why it is a bit rusty. This was detected in audience feedback, although people knew the trailer was horror they sometimes asked me after watching the trailer what some of the story was meant to be, they were clear on most of it , i think the trailer just needed something extra to show how the boy was linked to the death of his parents and how the thing that possessed his parents is the same thing that has possessed the boy. In order to do this we would have had to film more footage and in hindsight i think it was down to the planning stage. The trailer was an overall success but there are elements that i would change if i did it again.
People were generally quite impressed by the print products, i think people liked the magazine the most out of the two which was a surprise for me because i actually preferred the poster, so this educated me on what other people thought. The only thing they would have changed was some of the font colours on the magazine because they blended in with the background image too much. Also with the poster they thought the lines around the image could be blurred out a bit more. but overall they thought the print products looked quite professional.
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